Tiger Woods has signed a new multiyear deal with Bridgestone Golf to exclusively play and promote its golf ball line.
The former No. 1 golfer in the world will play with Bridgestone’s B330-S golf balls.
“Tiger did extensive testing with the golf ball. He was very diligent and tested with a number of competitive golf balls. In the end, he felt the Bridgestone 330s fit his game the best,” his longtime agent Mark Steinberg told CNBC.
Woods has spent the past 15 months recovering from multiple back surgeries. During that time, he says, he tested all of the balls on the market before selecting the Bridgestone B330-S.
“As of right now, I’m longer than I’ve ever been,” Woods said in a statement. “I’m about six yards longer.”
Woods said the ball is reacting to how he plays and he noted that many of his golf friends use Bridgestone balls.
FedEx Cup champion Brandt Snedeker, Olympic bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price are all Bridgestone Golf “ambassadors.”
Now that he’s signed with Bridgestone, the question is — does it matter and will the Georgia-based company see a bump in sales?
“Having Tiger on brand is not the same boost as five-10 years ago but definitely a boost,” said sports marketing expert Bob Dorfman of Baker Street Advertising.
“The fact that Nike exited the equipment business when he built their brand, means that he doesn’t have the same buying clout as he used to,” he added.
Woods has still not announced which clubs he will use, although he has a TaylorMade driver in his bag, along with a Scotty Cameron putter he has used for years in the past.